Thursday, June 6, 2013

Way forward for Electric Bikes in India

Because of the economy recovery, the electrical bike sales progressively rising nowadays. Unquestionably India is viewed as future hub for e-bikes. In the following paragraphs we shall discuss "what's happening within the Indian e-bike industry? "

How electric bikes come from India?

Bangalore based Eko automobiles, Gujarat based Electrothem were pioneers in electric bike business in India. India, being a new comer to fraxel treatments taken time for you to accept this.Gradually they acquired sales due to electric bike benefit of no-license with no-registration. But because we've got the technology still in nascent stage, there have been lots of service related problems faced through the costumer and because of the whole idea of electric bike lost the great will of clients.

Then United kingdom based Ultra Motors ltd and India based Hero ( quite the hero motor group company ) became a member of hands and flagged of the effective production and marketing of electrical bikes together with good post sales service. Although the pair had effectively top quality the e-bike concept in India, they were given separated and presently starting their items individually.

Mean while Avon cycles, Lectrix Motors ltd, Ampere automobiles pvt ltd, TI cycles also released their electric bikes and focusing around the "understand howInch& "know why" facets of e-bikes and wishing a large future with this business.

Some news articles from various media sources to exhibit the long run trend from the electric bike market in India.

Ultra Motor India is likely to launch three scooters, including one out of our prime-speed category, and import a higher- finish model to India by the coming year. "Electric automobiles category is becoming a lot more important globally and it'll substantially grow in India too. We are intending to sell 55,000 models in India in '09-10," Ultra Motor Chairman and Boss Joe Santana stated. ( Source: UMI website )

Hero electric, the Hero Group company wishes to sell 25,000-30,000 bikes this season, up 40 percent from this past year. Its plant comes with an annual capacity of 120,000 models.

Electrotherm India Ltd (EIL) has published revenues of Rs.200 million within the This summer-September period this season, in comparison to Rs.130 million in the earlier quarter. Throughout the quarter under review, the organization reported a 54 percent rise in the purchase of Years old-bikes. (Released through the Thaindian.com in 28th March, 2008)

BSA Motors, a Murugappa group company thinking of getting a share of the market of approximately 18-20 percent through the finish of the financial year ( 2009-10 ). The organization intends to increase its car dealership network in the present 30 in four southern states to around 100 within three several weeks and after that increase it to around 120 through the finish of the fiscal. Clients are needs sales of approximately 25,000 bikes throughout the present financial year. (Reported by THE HINDU BUSINESS LINE on may 16th 2009.

Coimbatore based Ampere vehicle pvt ltd is gradually growing their procedures from electric bikes to hub motor and controller manufacturing. Their approaching model V60 & Adya 60 has plastic box clients because of its trendy look and gratifaction.

The above mentioned new clips proves this clients are flourishing and also the mentioned information mill getting positive outlook in electric bike business in India.

Promotional initiatives

Presently only Years old bikes, Hero Electric is airing a TV commercial and giving marketing offers for his or her clients. Lectrix motors ltd had presented their e-1 model towards the "guy from the match "of all of the matches performed in ICL 2008. Other information mill airing their advertisements on local channels and following traditional banner ads. Some information mill giving regional marketing offers for festive seasons.

What Companies must do to enhance the company in India?

1. Supply quality items towards the customer together with good post sales service.
2. Innovative Marketing campaigns to draw in the mark customers.

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